About us and our kids clothing brand

About us and our kids clothing brand

Eco Punk is a locally made, proudly South African kids clothing brand founded in 2010 by one of Naartjie Clothing’s lead designers, Anke Scheffel. 

Ecopunk makes a full range of kids clothing, and signature items are jumpsuits, comfy pants, hoodies, board shorts and button-up shirts. 

Designer Kirstin Sham and entrepreneur Chris Hoffman are the brains behind the proudly South African kids clothing brand from Cape Town. They are taking the brand from its initial foundation phase and expanding the brand name and presence, one hand-made item at a time. 

 “At Eco Punk we only use fabrics that are natural and breathable. Our commitment is to make high-quality garments that will last and be handed down. Every item of clothing is hand-made and treated with the utmost respect. Every kid who wears the Eco Punk clothing brand must feel comfortable running, jumping, climbing, playing, and being themselves! Children feel the difference with our clothing,” says Kirstin Sham. 

“We want kids to feel confident and just be kids. We keep that in mind with every item we design and create,” explains Sham. 

The name “Eco Punk” reflects the kids clothing brand’s commitment to using natural fabrics that are breathable, comfortable, and environmentally conscious. The brand reflects a confident, creative, expressive, and individual attitude – just like any happy child. 

Eco Punk is committed to supporting South Africa’s clothing and textile industry. It does not import any of its fabrics or designs. 

Every garment starts from a design on a piece of paper, which is then worked on by seamstresses in Ecopunk’s Western Cape ecosystem. The team supports the local South African kids clothing industry every step of the way by ensuring every aspect of design and creation is done in South Africa. 

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